LaunchRecord
📊 Transparency First

How Does the SIO Score Work?

Our AI analyzes your product across multiple dimensions to give you a single, actionable score. Here's what goes into it — and what doesn't.

What We Measure

Five key areas that determine your visibility in the AI era

Positioning
How clearly you stand out from competitors

We analyze:

  • How unique your message is
  • Whether you sound like everyone else
  • Clarity of your value proposition
  • How well you explain what you do
AEO Visibility
How often AI chatbots mention your product

We check:

  • Presence in ChatGPT responses
  • Mentions in Claude answers
  • Visibility in Perplexity results
  • Overall AI recommendation rate
Clarity
How fast visitors understand your product

We measure:

  • Time to understand your homepage
  • Message consistency across pages
  • How well you explain the problem you solve
  • Strength of your call-to-action
Momentum
Signs that your product is gaining traction

We look at:

  • Customer reviews and ratings
  • Social proof and testimonials
  • Media mentions and coverage
  • Community engagement signals
Founder Proof Vault
Evidence that you're building something real

We verify:

  • Founder background and credibility
  • Team composition and expertise
  • Funding and investment signals
  • Product development milestones
  • Customer validation and case studies

What We Don't Measure

These factors don't affect your score

Your Budget
How much you spend on marketing doesn't matter
A small startup with clear messaging can outscore a well-funded competitor with confusing positioning.
Your Age or Size
How long you've been around doesn't affect the score
We judge your product on its current positioning, not how long you've been working on it.
Your Tech Stack
What technologies you use is irrelevant
Whether you use React, Vue, or plain HTML — we only care about what your customers see.
Your Revenue
How much money you make doesn't influence the score
A pre-revenue startup can have a better score than a profitable company with weak positioning.

The Process

Three simple steps to your score

1

Enter Your Product URL

We'll analyze your public website — no login required. Our AI scans your landing page, messaging, and positioning.

2

Answer 10 Quick Questions

Tell us about your challenges, team, and goals. This helps us contextualize your score and provide relevant recommendations.

3

Get Your Score + Action Plan

Receive your SIO score (0-100) with specific, prioritized recommendations to improve your AI visibility and positioning.

Understanding Your Score

What your number means

0-30
Needs Work
31-50
Getting There
51-70
Solid Foundation
71-85
Strong Position
86-100
Industry Leader
Important: This Is an AI-Powered Estimate
Here's what you need to know

The score is an estimate, not a guarantee. Our AI analyzes patterns across thousands of products, but it's not perfect. It might score you higher or lower than a human expert would.

We analyze what's public. If your best content is behind a login or in a demo, we can't see it. Your score reflects your public-facing presence only.

AI models change. As AI chatbots update their algorithms, your visibility may change. We update our scoring regularly to reflect these changes.

The score is a starting point, not the final word. Use it to identify weaknesses and track improvement — but don't treat it as absolute truth.

Why Trust This Score?

We're transparent about our limitations

No Pay-to-Play

Your score can't be bought. We don't offer "score improvement" services that would create a conflict of interest.

Same Algorithm for Everyone

Every product is scored using the same criteria. No special treatment, no hidden factors.

We Admit When We're Wrong

If our AI makes a mistake, we'll tell you. Transparency builds trust — perfect scores don't.

Ready to See Your Score?

Get your free audit in under 5 minutes

No credit card required • Results in 5 minutes • 100% free