Fix your product positioning.
Build your marketing strategy and content around it.
Stop wasting money on generic marketing. Launchrecord fixes unclear positioning, turns it into a strategy built for your product, then helps you plan the content and distribution to execute it.
Trusted by 800+ founders
Stop guessing what to post.
Get the position right, and the strategy, the content and the outreach all follow from it.
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Positioning & clarity audit
You get the exact sentences that lose a first-time buyer — quoted from your page, each with a rewrite you can paste in. And you find out which facts about your product your page never states, because a buyer can't act on what isn't there.
Fix one and it stays fixed — until a later audit finds it back.
From that homepage line
- Currently
- “Invoicing for modern teams.”
- Instant fix
- “Invoicing for freelance designers who chase late payments.”
Most marketing plans skip positioning.
So the posts go out, and none of them add up to a reason to choose you.
Tactics before a position
Channels and calendars get picked before anyone decides who the product is for and why it wins.
Your site says something else
The homepage describes a different product than the one your content is selling.
Nothing traces back
No post can say which decision it serves, so the work never adds up.
What a finding looks like
On your page
“Invoicing for modern teams.”
“Modern teams” names no one, so no visitor recognises themselves in it.
Paste this instead
“Invoicing for freelance designers who chase late payments.”
On your page
“Get started”
It never says what happens next, so clicking feels like a commitment.
Paste this instead
“Send your first invoice — free, no card.”
Example findings. Yours quote your own page, ranked by severity.
Simple, transparent pricing
Choose the capacity that matches your next stage.
Every paid plan unlocks every audit issue. Choose how much audit, strategy, content and distribution work you need each month.
Everything in Free, plus:
Everything in Starter, plus:
Everything in Pro, plus:
Free covers 1 audit, 1 strategy run, 5 content and 5 distribution items, 2 articles, once rather than monthly.
What founders ask before they start.
What the audit reads, what the free account covers, and what you get back.
What is Launchrecord?
Launchrecord gets your positioning right first, then builds the marketing plan on it: a strategy and 30 days of content and distribution, every item traced back to your position and grounded in what your site actually says.
How is this different from asking ChatGPT for a marketing plan?
A chat assistant writes a plausible plan for a product it has never read. Launchrecord starts from your site: every audit finding quotes the exact line it is about, the strategy never invents audiences, proof or statistics, and every content and distribution item names the strategy angle it serves.
What does the positioning and messaging audit evaluate?
The audit reads your homepage the way a first-time buyer does. It looks for positioning and messaging problems across areas such as category clarity, audience relevance, differentiation, value, proof, page structure, and calls to action.
Does the audit check my whole site?
Not yet. Today the audit reads your homepage, the page most buyers judge you on first.
What do I receive from an audit?
Prioritized issues with severity, the line from your page each one is about, a recommendation, and a copy-ready rewrite where clearer wording fixes the problem. Fixes become a checklist, and a later audit reopens a fix if the problem comes back. A free account shows the top issue in each severity; paid plans unlock the rest.
Do I need to complete an audit before building a strategy?
No. You can start with the audit or the marketing strategy. Both are built from Website Context, the evidence-quoted record Launchrecord builds from your public website, but the strategy does not depend on audit findings.
What is included in the marketing strategy?
A positioning brief — ideal customer, category, value proposition and differentiation — then angles that each state the diagnosis, the decision and the actions, with channel guidance, communities, partnerships, SEO and AEO playbooks, and dated content and distribution work for the next 30 days.
Can Launchrecord write the articles?
Yes. Launchrecord creates a structured, publish-ready article draft from a content-plan item or from a topic and keywords you provide, grounded in the facts your site states.
Who is Launchrecord built for?
SaaS founders doing their own marketing, and small marketing teams without a dedicated strategist.
Can I try Launchrecord before choosing a plan?
Yes, and no card is required. A free account includes 1 audit, 1 strategy run, 5 content and 5 distribution items, 2 articles, once rather than monthly, and shows the top issue in each severity. Paid plans unlock every issue and add monthly capacity for audits, strategy runs, content, distribution and articles.
Start with your position.
Enter your site and Launchrecord reads it the way a first-time buyer does.
Free account, no card. 1 audit, 1 strategy run, 5 content and 5 distribution items, 2 articles.