Your position is missing from the plan
Campaigns drift when the audience, category, value, and differentiation are not clearly defined first.
Marketing strategy for SaaS
Turn your website into a practical marketing strategyKnow what to say, where to say it, and what to do next.
Launchrecord starts from your positioning — who the product is for, what it is, and why it wins, grounded in what your site says — then builds focused goals, channel direction, and a 30-day plan on it.
Trusted by 800+ founders
Marketing gets expensive when the direction is unclear.
A busy calendar is not a strategy. Your positioning, channels, and content need to work toward the same outcome.
Every channel feels equally important
Without priorities, time gets spread across channels that do not match how your buyers discover and evaluate products.
Ideas never become scheduled work
Good intentions stall when nobody knows the deliverable, purpose, owner, or day it should happen.
How it works
From website context to work you can complete.
01
Share your website
Launchrecord builds a factual picture of your product, audience, positioning, proof, pricing signals, and current channels.
02
Get one connected strategy
Your positioning brief, goals, content direction, channel mix, communities, partnerships, SEO, and AEO guidance are built together.
03
Work through the next 30 days
Ordered content briefs and distribution actions turn the strategy into a practical list your team can track and complete.
Everything needed to move from direction to execution.
Each part of the strategy explains what to focus on and how it connects to the product you are marketing.
Positioning brief
Clarify the category, audience, value, differentiation, and reason buyers should believe you.
Focused goals
Give the next 30 days a small set of concrete outcomes instead of a disconnected list of tactics.
Channel direction
See where to show up, what each channel should accomplish, and which formats fit the job.
Communities and partnerships
Identify relevant places and relationships that can put the product in front of the right audience.
SEO and AEO playbooks
Connect search and AI visibility work to clear topics, product facts, and authority signals.
30-day action plan
Turn recommendations into content briefs and distribution tasks that can be marked in progress or done.
Built for teams that need a clear next step.
SaaS founders
Build a coherent direction before spending limited time and budget on disconnected marketing tactics.
Small marketing teams
Align positioning, content, and distribution around one plan that makes ownership and priorities visible.
Product marketers
Translate product context into market-facing messages, channels, and a practical execution schedule.
Simple, transparent pricing
Choose the capacity that matches your next stage.
Every paid plan unlocks every audit issue. Choose how much audit, strategy, content and distribution work you need each month.
Starter
$19/ month
Every issue unlocked, plus a practical content plan to act on.
Everything in Free, plus:
4 website audits a month
3 marketing strategy runs a month
20 content and 20 distribution plan items a month
20 generated articles a month
20 LinkedIn, X or Reddit posts a month
1 regeneration per article
Every audit issue unlocked, not just the top one in each severity
The Startup Conversion Checklist — 26 conversion metrics across first impressions, positioning, clarity and AEO
Email support
Best Value
Pro
$49/ month
A full month of content and distribution work for a growing team.
Everything in Starter, plus:
10 website audits a month
6 marketing strategy runs a month
50 content and 50 distribution plan items a month
50 generated articles a month
50 LinkedIn, X or Reddit posts a month
1 regeneration per article
Priority support
Founder
$99/ month
The highest capacity and dedicated guidance for serious execution.
Everything in Pro, plus:
10 website audits a month
15 marketing strategy runs a month
100 content and 100 distribution plan items a month
50 generated articles a month
100 LinkedIn, X or Reddit posts a month
5 regenerations per article
Dedicated support
Start with a free audit, no card required
Free covers 1 audit, 1 strategy run, 5 content and 5 distribution items, 2 articles, once rather than monthly.
Frequently asked questions
What is included in a Launchrecord marketing strategy?
It includes a positioning brief, goals, prioritised strategic angles, channel direction, communities, partnerships, and SEO and AEO playbooks. The content and distribution plans are built from it.
Do I need to run an audit first?
No. Marketing strategy uses your Website Context, the factual record Launchrecord builds from your website. It does not depend on audit findings or issues.
Can I use the plan with a small team?
Yes. The plan is designed as a focused list of content and distribution actions, so a founder or small team can see what matters next without building a large marketing operation.
What happens to unfinished work?
Unfinished plan items can carry into the next strategy window, helping you keep commitments visible instead of losing them during a refresh.
Can Launchrecord also create content?
Yes. You can generate a publish-ready article from a content-plan brief or from a topic and keyword brief you provide.
Give your next 30 days a clear marketing direction.
Enter your website to start building a connected strategy around your product, audience, and goals.