The calendar starts from a blank page
Planning takes too long when every topic is invented from scratch instead of grounded in your product and audience.
Content planner for SaaS
Plan 30 days of content around your productMove from a blank page to an ordered list of useful briefs.
Launchrecord turns your marketing strategy into an ordered set of content briefs. Each one names the strategic angle it advances, so nothing on the list is a topic without a reason.
Trusted by 800+ founders
More ideas do not solve an unfocused content calendar.
Useful content starts with a clear reason to publish, a defined audience, and a connection to what your product can credibly say.
Topics have no strategic job
A list of keywords is not enough. Each piece needs a purpose and a clear link to the strategy it is meant to advance.
Publishing and distribution are disconnected
Strong work underperforms when the plan stops at publication and leaves promotion as an afterthought.
How it works
From website context to work you can complete.
01
Start with your website
Launchrecord identifies the product facts, audience, proof, positioning, competitors, and keyword seeds your content can build on.
02
Shape the content direction
Your marketing strategy decides the angles, priorities, and evidence. The planner works only from those, and it never invents proof or audiences.
03
Work through ordered briefs
Each idea becomes a brief with its strategic angles, format, and keywords.
A content plan with enough detail to use.
Move beyond topic lists with briefs that explain what to create, why it matters, and what order to tackle it in.
Strategy-linked briefs
Every brief cites the exact marketing strategy angles it serves, so the plan never drifts from your priorities.
Keywords chosen after the idea
Each idea is decided first. Keywords come after, so briefs are not built backwards from search terms.
Publishable ideas
Get specific concepts with a summary, format, and the strategic angle behind each one.
Trackable content briefs
Move each brief from planned to in progress to done.
Distribution actions
Plan channel work separately in the Distribution Planner, built from the same marketing strategy.
Article generation handoff
Open a content brief and turn it into a publish-ready article without re-entering the strategy behind it.
Built for teams that need a clear next step.
Founder-led teams
Plan credible content without spending the week deciding what to write or how each idea supports growth.
Content marketers
Turn a marketing strategy into structured, ordered briefs that are ready for execution.
Lean agencies
Give client work a product-specific foundation and a visible 30-day sequence of deliverables.
Simple, transparent pricing
Choose the capacity that matches your next stage.
Every paid plan unlocks every audit issue. Choose how much audit, strategy, content and distribution work you need each month.
Starter
$19/ month
Every issue unlocked, plus a practical content plan to act on.
Everything in Free, plus:
4 website audits a month
3 marketing strategy runs a month
20 content and 20 distribution plan items a month
20 generated articles a month
20 LinkedIn, X or Reddit posts a month
1 regeneration per article
Every audit issue unlocked, not just the top one in each severity
The Startup Conversion Checklist — 26 conversion metrics across first impressions, positioning, clarity and AEO
Email support
Best Value
Pro
$49/ month
A full month of content and distribution work for a growing team.
Everything in Starter, plus:
10 website audits a month
6 marketing strategy runs a month
50 content and 50 distribution plan items a month
50 generated articles a month
50 LinkedIn, X or Reddit posts a month
1 regeneration per article
Priority support
Founder
$99/ month
The highest capacity and dedicated guidance for serious execution.
Everything in Pro, plus:
10 website audits a month
15 marketing strategy runs a month
100 content and 100 distribution plan items a month
50 generated articles a month
100 LinkedIn, X or Reddit posts a month
5 regenerations per article
Dedicated support
Start with a free audit, no card required
Free covers 1 audit, 1 strategy run, 5 content and 5 distribution items, 2 articles, once rather than monthly.
Frequently asked questions
What does the 30-day content plan include?
It includes a short summary of what the batch builds toward and an ordered set of content briefs. Each brief has a title, summary, format, keywords, and the marketing strategy angles it advances. Unfinished briefs carry into the next plan when their angles still apply.
Is the Content Plan separate from Marketing Strategy?
It has its own workspace view, but it is generated from your current marketing strategy and uses only that strategy's angles. That keeps the plan aligned with your positioning and goals.
Does the plan use audit findings?
No. The plan uses Website Context built from your public website. It does not read audit findings, issue severities, or completed fixes.
Can I track content progress?
Yes. Content briefs and distribution actions can move through planned, in-progress, and done states, so the schedule remains useful after it is generated.
Can I generate an article from a brief?
Yes. A planned content brief can be used to generate a publish-ready article, and you can edit or regenerate the resulting article in your content workspace.
Replace the blank calendar with a focused 30-day plan.
Enter your website to start shaping focused briefs, a practical schedule, and connected distribution work.